Computer & Technology

NetBramha Studios bags 2 Kyoorius Creative Awards 2021 for SeedWorks, an end-to-end farmer support app

( | Press Release | 2021-09-07 09:16:51 )
Bengaluru, India: NetBramha Studios declared the winner of two Kyoorius Creative Awards on June 21st, 2021 for their farmer support app, SeedWorks. SeedWorks won under two different categories -

- Kyoorius Digital Awards 2021 for Digital Design & Craft: UX Design
- Kyoorius Digital Awards for Technology: Apps, Tools & Utilities

SeedWorks is a unique, innovative, and highly personalized app designed for the 200 million+ farmers of India, with the aim of transforming crop-production into a more efficient process by making tech more easily available to farmers.

NetBramha identified the major obstacles in the path of farmers such as lack of personalized & end-to-end farmer support along with heavy dependency on unorganized sources by the farmers. The design team from NetBramha spent 500+ hours speaking with over 600 farmers across 40 remote locations in India to understand their challenges.

With gamification & a highly personalized crop calendar, the app was designed to handhold farmers throughout the crop life cycle via customized step-by-step farming instructions, rendered through voice-tech in vernacular language. This app is created to ensure every farmer out there receives holistic and personalized support through gamified features such as the crop calendar feature. The aim was to make a true digital ally for the millions of Indian farmers, making crop production a more efficient and weather-proof process.

About NetBramha Studios: NetBramha is an award-winning UI/UX design studio specializing in user research, strategy, and design thinking. It has been a trusted partner for companies across domains, verticals, and geographies for 14+ years.

About SeedWorks: SeedWorks is a plant-science company engaged in research, production, and marketing of hybrid seeds such as cotton, millet, rice, mustard, etc. Their aim is to provide superior seed solutions by harnessing the latest tech and innovation to make agriculture both sustainable and profit-driven.

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Garima Nag

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