Sport

Data Driven Sports/ShotTracker Announces Automated Content Products To Drive Engagement And Revenue

Publishers to Benefit from New Visualizations and Analytics Platforms Powered by Real-Time ShotTracker Data for the NCAA Basketball Season
ShotTracker
( PR4US.com | Press Release | 2021-08-31 17:56:19 )
Data Driven Sports (DDSports), the parent company of ShotTracker, today unveiled an exciting suite of new products to support digital publishers and broadcasters in engaging and monetizing college basketball fans this upcoming season. Leveraging the ShotTracker’s unique, real-time player and ball tracking data, combined with automated content and analytics platforms, DDSports now offers three innovative products designed to efficiently increase sponsorable content for its clients:

Automated Visualizations – customizable graphics with sponsor integrations designed for easy publishing to broadcast/OTT, digital, social and in-venue signage.
Insights Engine – AI-powered trends and streaks to drive game storylines and data-driven sales campaigns.
3D Gamecast – animated ball and player graphics powered by real-time X-Y-Z location data, designed to allow out-of-market fans to watch their team live, and for all fans to relive exciting game moments.

The three new products will be available for all men’s and women’s games across top NCAA Division 1 conferences where ShotTracker is installed, and will include unique, data-driven brand activation capabilities. “Our goal is to provide turnkey solutions to leading sports broadcasters and digital publishers to make the integration of ShotTracker data as streamlined and seamless as feasible,” said Davyeon Ross, DDSports/ ShotTracker Co-Founder and President. “We commit to innovating and creating digital products that drive new revenue while also streamlining the content production process.”

For information and demos on ShotTracker products for Broadcasters, please visit: https://shottracker.com/media
For information and demos on ShotTracker products for Digital Publishers, please visit: https://shottracker.com/publishers
To access the ShotTracker Data API, please visit: https://shottracker.com/developers

Automated Visualizations
Leveraging the robust ShotTracker Data API, and through its partnership with IMPACT, a leading automated visualization platform, ShotTracker data will come to life in dynamic graphics designed for use across broadcast/OTT, digital, social and in-venue signage. Graphics that once took hours to produce will now be automatically generated. Broadcast customers will have access to a user portal that will allow for design, data points and sponsor customizations. Product benefits include more content, lower production costs and greater advertising revenue.

Insights Engine
Realizing the increasing need to grab fans’ attention and keep them engaged, ShotTracker has partnered with Inside Edge, a leader in sports analytics, to develop a cutting-edge platform to produce instant insights from ShotTracker’s robust data set. Broadcasters and digital publishers will now have real-time access to unique streaks and trends that once took hours to manually derive. This innovative platform will not only drive engaging storylines for announcers and writers, but will also support high-value sponsor activations.

3D Gamecast
Since many fans do not have access to live game broadcasts, and because game highlight rights are often complex and limited, ShotTracker has developed a real-time visual representation of every second of game action for all ShotTracker-enabled men’s and women’s games across top NCAA Division I conferences. Fans will have the option to watch an entire game or to select key game moments. With ShotTracker’s X-Y-Z data stream, game action comes to life in a more engaging visual representation than the traditional 2D products in the marketplace. Developers can use ShotTracker’s Gamecast SDK to customize design as well as advertiser integrations.

About ShotTracker
ShotTracker was co-founded in Overland Park, Kansas by basketball and technology experts Davyeon Ross and Bruce Ianni. ShotTracker’s innovative system delivers 70+ unique and completely autonomous basketball stats and insights to teams, broadcasters and game partners with sub-second latency. ShotTracker is currently being utilized by 63 men’s and women’s college basketball programs spanning 12 conferences. Its partners include Nike, Adidas, Under Armour, Spalding and Wilson. For more information, visit ShotTracker com


Press Information

ShotTracker
7220 W. Frontage Rd. Merriam, KS 66203

973-566-0870

Contact person
Joe Favorito
Public Relations
https://shottracker.com

eMail

Published by

Jerry Milani

Contact Jerry Milani


 

 

 

 

 

 

Contact ShotTracker


 

 

 

 

 

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact PR4US. We will not be able to assist you. PR4US disclaims the content included in this release.
Preparing for PR: Five Hot Tips for Startups
PR Fundamentals for Startups - MaRS Best Practices
Public Relations 101
Public Relations Strategy in Our World Today!
Introduction to Public Relations
Trends in Communicating
How to Do Marketing/PR on a Budget - CoInvent Startup Summit 2014 New York
Monika Dixon Shares PR Tips