( PR4US.com | Press Release | 2019-11-05 16:01:53 )
Cambridge, UK and Pittsford, NY – 30 October 2019: This is where virtual and augmented reality come into play. This emerging technology attracts the attention of participants and creates an experience that inspires and involves exhibition visitors. Large companies are fascinated by the possibilities of Mixed Reality at trade fairs and are already making targeted use of them.
What's the difference? Virtual vs. Augmented Reality
In addition to the increased attention from exhibition visitors, Mixed Reality offers exhibitors the opportunity to present entire product lines, complete service offerings or an extensive portfolio in a very small space. Before starting to design a Mixed Reality experience for an exhibition, it is helpful to define and distinguish between the different terms. This is because Mixed Reality is a collective term, which stands for the fusion of the digital world with the real world. Currently, the most important technologies are virtual and augmented reality.
Virtual Reality (VR)
In the field of virtual reality, users use VR glasses or a headset to immerse themselves in a virtual environment. Thus, VR offers countless applications and possibilities. Completely independent of the exhibition stand, users can walk through virtual showrooms, look behind the scenes of daily operations or interact with products through virtual demonstrations.
Augmented Reality (AR)
Augmented reality complements a real environment, such as an exhibition stand, a brochure or a product presentation, with interactive digital information. AR typically uses handheld devices, such as smartphones or tablets, to present a view of the real environment overlaid with digital information. For example, 3D models, product data and specifications can all be presented in this way. This allows participants to interactively explore digital information beyond the physical limitations of the real world.
Advantages of Mixed Reality at exhibitions
The use of Mixed Reality at exhibitions has many advantages. However, for success, it is crucial to know that creating a VR/AR experience requires a lot of planning and preparation. The aims for the use of Mixed Reality technology in an event must therefore be clearly defined. Is it aimed at strengthening one's own brand? Is the aim to win leads? The presentation content must be carefully designed in line with these goals.
Use of Mixed Reality to increase leads
The easiest way to take advantage of all the attention is to request a participant's information as part of the Mixed Reality processes. Lead capture devices, such as business card or badge scanners, make this a simple, natural process. Creating an interactive experience motivates trade show visitors to learn more about the company and generates high quality leads based on real interest.
The easy way to succeed at exhibitions using Mixed Reality
Exhibitors can use virtual and augmented reality to create immersive brand experiences that go beyond the normal scope of the marketing strategy. Virtual and augmented reality can be used to bring the history of a brand to life. CAD Schroer specializes in Mixed Reality applications and creates custom AR/VR Apps for tablets, smartphones or AR/VR glasses. Existing products can be easily transferred to CAD Schroer as CAD models and animated as needed. In addition to custom Apps for specific platforms, standard solutions can also be used. For example, CAD models can be imported into VR directly at the exhibition using the M4 VIRTUAL REVIEW VR Viewer.
Exhibitors can use virtual and augmented reality to create immersive brand experiences that go beyond the normal scope of the marketing strategy.
Inspire your trade fair visitors with Mixed Reality >>
About CAD Schroer
CAD Schroer is a global software development company and engineering solutions provider, helping to raise the productivity and competitiveness of customers working in manufacturing and process engineering, including the automotive sector and its supply chain, the energy sector and public utilities. CAD Schroer has offices and subsidiaries throughout Europe and in the United States.
CAD Schroer’s product portfolio includes 2D/3D CAD, plant design, factory layout and data management solutions. Customers in 39 countries rely on MEDUSA®, MPDS™, M4 ISO and M4 P&ID FX to provide an efficient, flexible and integrated design environment for all phases of product or plant design – cutting costs while raising quality.
CAD Schroer’s product and service portfolio also includes Augmented and Virtual Reality (AR & VR) solutions. Together with its customers, CAD Schroer develops immersive AR & VR apps using existing 3D CAD data for a wide range of applications, including impressive sales presentations, interactive training workshops, and servicing and maintenance guides. CAD Schroer apps are also used by distributed design teams to collaboratively review designs in virtual meeting rooms.
CAD Schroer emphasizes close customer partnerships and supports its clients’ objectives through extensive consultancy, training, development, software support and maintenance services.