( PR4US.com | Press Release | 2019-04-26 16:20:50 )
The MR industry has voted for the best idea at IIeX Competition. And the winner is… UXReality app!
On April 25th 2019, Lana Babii, Head of BD of CoolTool, took to the stage with a five-minute pitch at Insight Innovation startup competition 2019 in Austin. By impressing a panel of judges which included individuals from Kantar, Dynata, Lowe's Companies, and SnackNation, Lana has got the victory with UXReality.
UXReality is an outstanding solution that represents the newest tendency in the mobile UX world. Our team aspires utilizing the power of AI, webcam eye tracking and facial coding in market research in order to modernize the industry approaches, accelerate all the research process and create brand new opportunities for both clients and researchers. The app replaces bulky and expensive usability lab by turning any smartphone into a fully-featured tool for studying user behavior as close to reality as possible.
Dmitry Gaiduk, CEO at CoolTool
"Limitations - this is what unites all existed tools for mobile user testing. Usability labs are awfully uncomfortable for using with their artificial environment of the data collection and such data is extremely hard to analyze. Different online tools, like Google analytics usually good to show consumer’s digital footprints but can’t explain WHY’s of user behavior, can’t measure either user attention or emotions. It's high time to transmit from words to actions. We put lots of effort in creating the unique and universal solution, and today I'm proud that our UXReality was found worthy of victory at IIex 2019"
Organized by GreenBook, and made possible by Research Now SSI, the Insight Innovation Competition helps entrepreneurs bring their ideas for upgrading Insight Industry to life. The list of past winners includes such companies as ZappiStore, Dalia Research, Measure.
Leonard Murphy, Executive Editor & Producer, GreenBook, tweeted:
"Awesome and well-deserved win in a hard-fought competition"
It’s an inspirational time of victories for our team! Exactly one month ago we published cheery news that the UXReality has taken the 1st place at The MarTech Award 2019. And yesterday we did it again! We are extremely proud to say that as a winner of this IIeX competition UXReality is now officially part of the market research industry innovation upgrading process.
More information on the Insight Innovation Competition can be found here. For more information on our UXReality solution, go here.
is an automated platform that allows you to track and understand what people see, think and feel beyond their conscious control. It helps marketers to build better brands, ads, products and user experiences via a holistic understanding of consumer behavior. Thanks to AI technology, CoolTool
successfully integrates a survey engine with eye tracking, emotion measurement, implicit tests, and website behavior tracking.
UXReality designed by CoolTool
is the first solution in the world that literally turns any smartphone into a fully-featured tool for studying real user behavior. It is different by recording real users behavior on mobile using a webcam, screen, and voice recordings with an opportunity to get feedback via survey at the same time, while competitors use only mouse movements to show the behavior and it is not so representative. The UXReality app is able to "understand" what users see via gaze and eye movements tracking and what feelings a person experiences each second of the interaction.