Advertising & Marketing

Nearly 78% of Telemarketers Polled in Survey Report Not Fully Compliant With TCPA Regulations

( | Press Release | 2019-04-08 20:53:50 )
Nearly 78% of Telemarketers Polled in Telephone Consumer Protection Act Survey Report Their Organization Does Not Fully Comply With TCPA Regulations, Lack in Awareness Puts Businesses at Risk

Only 30% of Telemarketers Report Full-Awareness of TCPA Rules and Guidelines

Duluth GA, (April 8, 2019) – CompliancePoint, an information security and risk management consultancy, released today the results of a Telephone Consumer Protection Act (TCPA) survey that show the majority of telemarketers report their organizations are not compliant with TCPA regulations. What’s more, only 30% of telemarketers report full awareness of TCPA rules and guidelines.

When asked if their organization abides by TCPA guidelines and regulations, 48% reported they were either not compliant, or that they were unaware of what the TCPA is. Only 23% reported that their organization was fully compliant, while 29% reported they were somewhat compliant.
Furthermore, respondents were asked about their individual level of awareness surrounding the TCPA. Seventy-one percent stated that they were either not aware, or only somewhat aware of telemarketer rules and guidelines for compliance. More concerning, 51% of telemarketers said that their organization makes calls after 9PM, a direct violation of TCPA regulations. Unless the recipient has given prior consent, the Federal Communications Commission rules under the TCPA prohibits solicitors from calling residences before 8AM or after 9PM.

CompliancePoint suggests that while TCPA regulations are in place to protect consumers from unsolicited calls, lack of awareness and understanding is putting organizations that hire telemarketing agencies at high-risk for fines and lawsuits. It can be concluded that these companies may see an increase in TCPA related fines, especially as consumer awareness increases around personal privacy and legal rights.
“The results of this survey should be a wake up call to businesses that utilize the services of telemarketing agencies,” said Greg Sparrow, Senior Vice President and General Manager at CompliancePoint. “Businesses need to understand that handing-off telemarketing services to third-party vendors does not exempt them from regulatory fines if the telemarketing agency fails to comply with federal regulation.”
CompliancePoint works to help organizations uncover areas of risk and guides them through the legal and regulatory issues that often creates obstacles for telemarketing efforts.

About CompliancePoint:

CompliancePoint is a leading provider of information security & risk management services focused on privacy, data security, compliance and vendor risk management. Our mission is to help our clients interact responsibly with their customers and the marketplace. We do this by providing a full suite of services across the entire life cycle of risk management using our FIND, FIX & MANAGE approach. CompliancePoint can help organizations prepare for GDPR with project initiation & buy in, strategic consulting, data inventory & mapping, readiness assessments, PIMS & ISMS framework design & implementation and ongoing program management & monitoring. Our history of dealing with both privacy and data security, inside knowledge of regulatory actions and combination of services and technology solutions makes CompliancePoint uniquely qualified to assist our clients with GDPR.
For more information, visit
Online survey presented to more than 1,200 telemarketing industry professionals throughout the United States from March 18 – 22, 2019.

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Erica Olson

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