Business

SGS Launches Services to Help Manufacturers of Athleisure Wear Define Comfort

SGS launches a range of testing and advisory services to help manufacturers of athleisure wear understand the comfort characteristics of their products.
( PR4US.com | Press Release | 2018-07-05 11:56:18 )
SGS has launched a comprehensive range of services to help define and assess comfort in athleisure wear. Services include testing and advisory service for textile and footwear companies against criteria relating to comfort, performance and function.

Athleisure is the latest trend in apparel. It incorporates a new level of innovation, using high-tech fibers, materials and finishing, to create products that are functional and fashionable. With consumers no longer willing to change their outfits multiple times in the day, athleisure wear must effectively perform the functions of many different types of apparel and remain comfortable at all times. This one type of outfit must be capable of moving seamlessly from the yoga class to the office.

Comfort is a matter of personal perception. It is therefore up to the textile and apparel industry to define a common standard for comfort to fulfill the needs of the consumer. To create a standardized concept of comfort in relation to athleisure wear, SGS’s new service has defined comfort in terms of thermoregulation, skin sensation, body movement and psychological comfort.

Using its global network of state-of-the-art wear comfort testing facilities and expertise, SGS experts can test fabric, fabric systems and finished garments and assess the various aspects of clothing performance that affect wear comfort. In addition to these testing services, SGS also offers a range of technical advisory services to help brands and supply chain operatives optimize their performance and ensure their products are safe and compliant with relevant regulations.

To learn more about SGS’s new service, check out the Comfort and Athleisure Wear Service video, https://youtu.be/pMhIbjxYCP4, or visit: www.sgs.com/comfort.

For further information, please contact:

Ruth Hon
Global Softlines
Tel: +852 2774 7148

ABOUT SGS
SGS is the world’s leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With more than 95,000 employees, SGS operates a network of over 2,400 offices and laboratories around the world.


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Published by

Ben Christie
http://www.sugarloafmarketing.co.uk

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