Food

INNOVATIVE CHOCOLATE BRAND kAAKAO IS PUSHING FOR CHANGE IN EU LEGISLATION THAT PREVENTS CALLING THEIR PRODUCT ‘CHOCOLATE’

( PR4US.com | Press Release | 2018-06-20 14:25:19 )
kAAKAO has revolutionised the art of chocolate making by launching an innovative bar of chocolate sweetened with dates. It’s suitable for vegans, people with allergies, intolerances, any religious eating preferences and even for diabetics. There is 25g sugar per 100g with a low glycemic index and one 40g bar of kAAKAO contains as little naturally occurring sugar as one medium sized green apple. Sounds great, right?
The problem is that at present, kAAKAO bars aren’t considered ‘chocolate’ and EU law prevents the company behind the invention, Nordchocolate Oy, from using the term in any way, especially on the packaging.
The rise of not-chocolate
kAAKAO bars are made with cocoa, cocoa butter, coconut milk and sweetened with dates. The ingredients are traditional, but they haven’t been used in chocolate making until now. According to European legislators, ‘chocolate’ by definition is a combination of cocoa and added sugar. Dates - containing naturally occurring fructose and glucose - are not classified as sugar, and therefore kAAKAO is not chocolate.
kAAKAO wants their product to be a leading light in driving revisions to the EU laws, which presently constitute not only a challenging barrier to the market, but are also prohibitive consumers’ demands for healthier choices.
‘Mission Impossible?’
Experts and factory owners said it was impossible to create a chocolate sweetened with dates. kAAKAO’s founder, Stephanie Seege, however, was determined to succeed, driven by frustration at the poor selection of sweet products available for restricted diets. There had to be a way to make highly indulgent chocolate that tasted the same (or better) than what was already on the market, free from traditional sugar, allergens and other ingredients.
Indulgence is your Birthright
Years were spent developing the recipe and sourcing new ingredients. The code was finally cracked together with a Swiss partner, thus, breaking tradition in the art of chocolate making and paving the way for a new ‘not-chocolate’ category. The impossible turned possible, i.e. creating the same chocolaty taste and texture that people were used to, but without using any traditional sugar and by rethinking all the remaining ingredients as well.
Ms. Seege says it’s vital to raise awareness around food labelling and to teach consumers how to decipher what they’re about to eat or buy. She summarises: “An organic chocolate bar made with four premium ingredients that can’t be called ‘chocolate’ is a great example of how confusing current food labelling laws are. How are consumers supposed to understand what we make? We want to change that.”
We fell outta love with sugar, but we're not bitter.
For more information: Stephanie Seege, stephanie@kaakaochocolate.com +44 741 534 3235 kaakaochocolate.com


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