Industries

Soap Market Outlook – Premiumisation and Soaps with new fragrances Driving Growth

Netscribes, Inc. launches a report on the Soap Market in India 2017 covering a market with strong growth potential. It is a part of Netscribes’ Retail Industry Series.
( PR4US.com | Press Release | 2017-10-18 20:52:26 )
Mumbai, India – October 18, 2017 – Global market intelligence firm, Netscribes, Inc. released its latest report on the ‘Soap Market in India 2017’ https://www.researchonindia.com/soap-market-in-india-2020.html. Changing lifestyle and rise in income has attracted customers to spend more on discretionary items and higher value products which is resulting in an increase in the demand for soaps. This in turn is expected to help the market to grow increase at an increasing rate in the coming years.

Netscribes’ latest market research report titled Soap Market in India 2017 states that the market for soaps in India will witness strong growth in the next five years. Increasing purchasing power of citizen along with premiumisation has lured customers to buy premium soaps. Moreover, awareness about medicinal values in herbal soaps is resulting in a greater demand of soap products. Introduction of new products with fragrances has become particularly popular among the youth who are backed by a greater purchasing power. Soap is a product that has the highest market penetration covering more than 80% of the urban as well as rural households.

In Nov, 2016 the withdrawal of higher denomination notes by the Government of India affected cash transactions. Although this negatively impacted the soap market, the implementation of GST is expected to act as an antidote against demonetization. Government of India’s Swachh Bharat Mission has also boosted the soap market in the country. The major competitors in the market, such as HUL, ITC Ltd., Wipro, Cholayil faces intense competition from each other. Despite the challenges in the industry, the market is expected to exhibit strong growth and more companies are expected to foray into the soap segment.

Customizations Available
With the given market data, Research on India offers customizations according to specific needs. Write to us at support@researchonindia.com

For more details on the content of each report and ordering information please contact:

Phone:+91 22 4098 7600
E-Mail: info@netscribes.com

About Netscribes

Netscribes (www.netscribes.com) is a global market intelligence and content management firm with services across the research and information value chain. Venture-funded by US and Singapore private equity firms, the company provides tactical and actionable insights to its clients and enables effective decision-making and strategic implementation.

For more information please write to info@netscribes.com


Press Information


Published by

Ankita Basu

+91 33 4027 6243
Office No. 504, 5th Floor, Lodha Supremus, Lower Parel
400012 Mumbai - India
https://www.netscribes.com/

Contact Ankita Basu


 

 

 

 

 

 

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact PR4US. We will not be able to assist you. PR4US disclaims the content included in this release.
Preparing for PR: Five Hot Tips for Startups
PR Fundamentals for Startups - MaRS Best Practices
Public Relations 101
Public Relations Strategy in Our World Today!
Introduction to Public Relations
Trends in Communicating
How to Do Marketing/PR on a Budget - CoInvent Startup Summit 2014 New York
Monika Dixon Shares PR Tips