Food

Asbah launches ‘Power Rice’ at Anuga 2017 Germany

Asbah, World’s First Social Brand in the Food Category launched its latest offering ‘Power Rice’ on Saturday, 7thOctober, 2017 at Anuga, Cologne Germany.
L-R Mr. Kuber Seth - Director Asbah (checks tie), Mr. Gaurav Jain Director Asbah & Harsimrat Kaur Badal Minister of Food Processing Industries India
L-R Mr. Gaurav Jain Director Asbah & Harsimrat Kaur Badal Minister of Food Processing Industries India
( PR4US.com | Press Release | 2017-10-07 23:44:21 )
Asbah, World’s First Social Brand in the Food Category launched its latest offering ‘Power Rice’ on Saturday, 7thOctober, 2017 at Anuga, Cologne Germany. Unveiling of Asbah Power Rice was done by the Honorable Minister of Food Processing Industries Ms. Harsimrat Kaur Badal, where Director of Asbah Mr. Gaurav Jain, was present on this auspicious occasion.

Asbah’s Power Rice, as the name suggests, is a power house of nutrients, essential minerals and vitamins. Unlike regular milled rice which provide only carbohydrates, Power Rice is fortified with 8 nutrients including Vitamin A, B1, B6, B3, B12, Zinc, Iron & Folic Acid. ‘Power Rice’ is not only a treat for the taste buds but also total supplement of essential nutrients. These multi-nutrients are also beneficial for controlling hypertension, diabetes and depression.

Unlike popular belief, the fortified blend has the same taste, texture and aroma of the traditional rice we love. Asbah, enhances everyday nutrition value and serves with a platter of nutrition-rich rice.

The Power Rice, apart from being a supplement of nutrients, also supplements deficiencies of hemoglobin and can also cure anemia. People, of all ages, particularly in India, are highly prone to face such deficiencies. Asbah acts as a barrier between these threats to the immune system & boosts healthy vision, neurological functions, and healthy skin and slows aging.

The renowned Anuga 2017, is a biennial feature, held at Cologne, Germany. It is the world’s largest and the most important trade fair for food and beverages. Leveraging on this prestigious and respected platform, Asbah’s launch of Power Rice has ensured global visibility and reach to the international market.

Today, following its vision, Asbah stands tall across the globe as the World’s First Social Brand in the Food Category. Asbah is the first to fortify rice so that entire family can enjoy healthier lifestyle. In today’s fast paced life we seldom have time to control quality of the food products we consume, but can exercise control on what we eat, here comes Asbah to the rescue!


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