India Home Insecticides Market Outlook – Rise in Income and Increasing Awareness Fuelling Growth

Netscribes, Inc. launches a report on the Home Insecticides Market in India 2017 covering a market with strong growth potential. It is a part of Netscribes’ Retail Industry Series.
( | Press Release | 2017-09-14 21:09:16 )
Mumbai, India – September 14, 2017 – Global market intelligence firm, Netscribes, Inc. released its latest report on the ‘Home Insecticides Market in India 2017’ ( The increase in disposable income, along with growing awareness regarding the availability and benefits of home insecticides has resulted in a rise in the demand for these products. The market for home insecticides is forecasted to exhibit steady growth for the next few years.

Netscribes’ latest market research report titled Home Insecticides Market in India 2017 states that the home insecticides market is growing at a steady rate due to several reasons. Indian consumers have started becoming more aware of the availability and benefits of various kinds of home insecticides. This coupled with the steady growth in the disposable income of households is leading to growth in the demand for home insecticides. The changing lifestyle of Indians, and the rising number of cases of dengue, malaria and other diseases caused by insects, is increasing the adoption of insecticides in Indian households.

However, the potential health threats that these products pose acts as a major hindrance to the growth of the market. Moreover, the low penetration of these products in rural regions where people still rely on traditional methods such as burning incense sticks and coconut fiber and fumigation of neem leaves, implies heavy reliance on the urban regions. Companies however have started recognizing the immense potential of the rural regions and are coming up with specific promotional activities and campaigns to tap these markets. Business strategies being used by companies in the market include increased penetration in rural markets and consumption growth in urban markets.

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About Netscribes

Netscribes ( is a global market intelligence and content management firm with services across the research and information value chain. Venture-funded by US and Singapore private equity firms, the company provides tactical and actionable insights to its clients and enables effective decision-making and strategic implementation.

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