( PR4US.com | Press Release | 2017-05-31 09:18:02 )
The New Era of Digital Marketing
We are living in a super connected world these days and as such, advertising and marketing are no longer the same animals they connected once were. This is especially true duo to the rise of social media, which has changed how business communicate with potential and existing clients. Digital marketing is used where marketing meets internet technology and other forms of new media.
Digital marketing includes:
Social media Marketing: This has risen hugely in popularity and there are now countless dedicated agencies scattered around the web which promise to help with it. Facebook, Twitter, Pinterest and Linkedin are all examples of social networks which can be used as a part of your marketing efforts, although they are far away from the only ones. Social media marketing allows two-way communication between a company and consumer in a way that wasn’t previously seen and it’s safe to say that it has changed business approach to marketing as now, the consumer holds the power.
Search engine optimisation: SEO is a means of optimizing the content of a website in order to gain better placement on the search engine results page. A variety of techniques are employed to achieve this and it’s not a job for amateurs really as there are many pitfalls that could have google frowning on your site.
Keyword research and usage, on-page and off
Link building/outreach blogging
This is not an exhaustive list, but it does give an indication of how much is necessary in order to optimize a site.
Email marketing: it remains a very effective tool, despite claims that it isn’t as important as social these days. Modern email marketing is just beginning to evolve so that it can be linked to a database in order to personalize it, so that individual group of customers can be sent mail based on previous purchase and interest.
Content marketing: it is a technique where content is produced and distributed with the intention of providing relevant, interesting content to attract and engage a particular audience that a business is targeting. The creation of useful content is a way of developing communication with the customer in order to drive engagement and customer action. Content can mean anything from blog to videos and whitepapers tend to work well using content marketing techniques too.
These are the main digital marketing tools used to increase the business. These days, it is important to have a strong online presence, coupled with a great brand that is presented uniformly across all mediums. Digital marketing is an essential part of this for companies who want to utilise the power of the internet in order to boost business.
When looking at the statistics,
77% of people interact with brands on Facebook by looking at posts and updates.
17% share news and experiences with others about the brands.
13% post updates about brands they have connected with.
56% said they would recommended a brand after becoming a fan on Facebook.
34% of digital marketers have generated leads from Twitter.
Brand Talkies provides one of the most experienced teams of online direct response marketers in UAE. They combines years of industry knowledge of creative design experience, online media management skills and search marketing proficiency. They offers a broad range of online services from retail branding to email and mobile marketing. They are the new face of internet marketing.
Brand Talkies team will assess your business, brands and products to develop a multi-tiered multi-channel approach to maximise your market presence and capitalise on every opportunity to engage customers.
They offered a wide range of digital marketing tools rather than the common tools:
Social media campaign
Search engine optimisation
Conversation rate optimisation
Overall digital marketing is an effective meals of boosting sales in an industry. There are other means that can be utilised, such as in-app advertising for mobiles and social, but these are the most common at the moment. Brand Talkies is the best one for all your digital marketing needs.
For more information: http://www.brandtalkies.ae/