Advertising & Marketing

InsideUp Announces DataConnect, a New Omnichannel Approach for Capturing Intent Data

InsideUp captures intent data and delivers it to a client's marketing automation system via DataConnect.
( | Press Release | 2017-03-06 23:10:36 )
March 6, 2017 - San Diego, CA - InsideUp, a leading provider of customer acquisition services for B2B vendors, announced today a new product, DataConnect, designed to help clients precisely target potential customers and achieve better ROI.

The value of fresh intent data has been widely recognized. Nearly 80% of senior-level marketers surveyed by Forrester in 2015 agreed that intent data is valuable for targeting. And 67% believe that using intent data for customer acquisition and retention creates a competitive advantage. While there is no shortage of "raw data" providers in the market today, only intent data, captured in real time, reveals a prospect's true level of interest in a vendor's business service category.

Content producers and syndicators who generate intent data use a variety of online methods, but InsideUp is unique in employing an omnichannel approach to the capture of intent data. With the new DataConnect product from InsideUp, that intent data can now be supplied directly to a client's marketing automation system.

"To produce an acceptable ROI," said InsideUp CEO Asad Haroon, "marketing automation systems must ingest good quality data. But finding reliable sources of data which clearly shows purchase intent is a significant challenge for our clients. Supplying intent data directly to marketers is part of our overall mission to provide a complete B2B performance-based solution. All of our marketing programs, including DataConnect, are supported by our integrated, proprietary technology."

Whereas intent was once measured simply based on information a prospect submitted in a lead capture form, in today's complex B2B marketing reality, accurately gauging intent requires gathering information from a diverse range of activities. The InsideUp system measures intent using a variety of sources, including both inbound and outbound interactions, and is supported by the company's proprietary lead scoring system.

The InsideUp DataConnect product offers easy fulfillment via an online marketplace where customers select the type of intent that fits their marketing needs and then pay online for the data. The purchase is fulfilled instantly into the customer's marketing automation system. The marketplace is part of the InsideUp mission to provide a scalable and easy to use performance marketing solution.

About InsideUp, Inc.

InsideUp provides an integrated, performance-based marketing platform that readily adapts to the buying processes of business owners and managers. Powered by its proprietary marketing platform, InsideUp helps its clients to easily acquire customers and meet their ROI goals. By nurturing the interest of business decision makers through data profiling, omnichannel marketing automation, direct marketing, compelling content and a dynamic partner network, InsideUp helps clients to generate prospects and provides technology-enabled services to assist in converting these prospects into customers.

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