Advertising & Marketing

4 Neuromarketing Solutions in One NeuroLab

NeuroLab is the most effective and affordable neuromarketing solution for marketers and researchers. It combines 4 neuromarketing tools in one solution.
( | Press Release | 2017-03-01 20:57:42 )
NeuroLab is the most effective and affordable neuromarketing solution for marketers and researchers. It combines 4 neuromarketing tools in one solution. It is your one-stop solution for a full-cycle neuromarketing research. There are 4 neuromarketing solutions - eye tracking, emotions measurement, mouse tracking and EEG. All of these solutions are easily integrated into your online survey.

The latest cloud technology allows you to cross-analyze data from these solutions with data from surveys, collect results in a real time, generate automated reports and share it with your clients. It is a great way to diagnose your printed and digital advertisement, website usability, video, product packaging, design and shelf placement.

Neurolab Transforms Impersonal Data to Useful Insights

NeuroLab combines best of traditional research methods and neuromarketing solutions. It includes eye tracking, EEG, emotions measurement and mouse tracking technologies and incorporates them into a professional survey. This way NeuroLab allows to collect and cross analyze self-reported data from surveys with behavioral data. All data is delivered in form of vivid visualizations - charts, graphs, videos - it is easy to interpret and to apply. This solution serves the main goal of marketers - understand how customers make a decision.

Fans of automation will find this solution really convenient as results are delivered in a real time in form of automated reports.

The solution includes 5 tools for gathering insights

NeuroLab includes the following hi-tech and traditional solutions:
1. Eye Tracking via sensor bar
2. EEG (Brain Activity) via non-invasive headset
3. Emotions Measurement via webcam
5. Mouse Tracking via computer mouse or trackpad

You can use these tools separately AND together. It is recommended to use them simultaneously to compare the results from different sources and see the full picture.

What can be tested with NeuroLab?
1. VideosCommercials
2. Website UIUX
3. Printed, Outdoor & Online Advertisement Layouts
4. Product Design & Packaging
5. Product Shelf Placement

Perks which you will appreciate

• You can add your own contact list or find respondents from multiple panel providers
• All data is visualized and easy to interpret (
• Multiple Areas of Interest can be set up to get statistics on particular object (logo, slogan, button, etc.)
• Raw data can be exported to SPSS or Excel
• Results are delivered in automated reports
• Reports can be downloaded in fully editable PPT or PDF
• Sharing options can be enabled at any stage of project creation
• White labeling is available for client presentations

About CoolTool
CoolTool is a collaboration platform for those who seek research services and research gurus, who can provide these services. More so, CoolTool provides its users with a unique set of tools for conducting professional survey research, fast and simple. One of such tools is NeuroLab - the combination of eye tracking, emotions measurement, EEG and mouse tracking solutions. CoolTool is the most affordable platform for conducting research yourself and collaborating with those, who can help you with your projects.

Press Information

Cool Tool
1750 Montgomery St. FL1


Contact person
Kate Khozroshyna
Head of Marketing and Communications


Published by

Ann Konovodova

+1 415 835 9433
1750 Montgomery St. FL1
94111 San Francisco - United States

Contact Ann Konovodova







Contact Cool Tool






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