( PR4US.com | Press Release | 2017-01-19 08:43:23 )
Launch of First App to Test DNA
Johannesburg, South Africa. December 21, 2016
PureDNA, a groundbreaking bio med start up and genetics laboratory is launching the first smartphone app that tests DNA through the user’s… wait for it… tongue! That's right, using first-of-its-kind technology, the company has identified specific genetic markers that are expressed through unique imprints on the tongue’s lingual membrane.
In its first beta version, the new app delivers to its users a confirmation of their country of ethnic heritage. Over the next year, new add-ons will be launched for identifying additional characteristics. The initial “heritage purity” test is possible through a simple, three-second tongue print on the user’s phone screen.
As is widely known, previous DNA tests have been based on saliva analysis, which can now be done through at home-kits. These kits often cost up to $100 or $300. While they can make for a great gift, they are often quite unpleasant for the wallet.
Paired with the concept of unique tongue-imprints, this new bio med start up is ushering in a new generation of non-invasive testing and personalized medicine.
“With the rising trend of at-home DNA tests, we figured, why not simplify the process by making it available on your phone?” says Dr. Andres Van Jenkins, the founder and scientist behind the revolutionary project. Dr. Andres Van Jenkins specializes in otolaryngology, with a particular focus on genomic research of the bucall swabs and tongue, recently completing his second PhD in oral DNA from Durban University of Technical Science.
Given the uniqueness of tongue-prints and countries of origin, the initial product launch is a proof of concept focused on identifying genetic purity of ethnicity.
In the future, they hope to use their data to gain a greater knowledge of how many "pure breeds" are out there.
The app is available will be for download on Android mobile devices on January 19th, 2017.
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