Advertising & Marketing

Online Marketing for the NYC Real Estate Professional

Marketing tips for NYC Real Estate Professionals heading into 2017
( | Press Release | 2016-12-06 07:50:08 )
The New York City region is flooded with real estate salespeople. By last count, there are roughly 30,000 real estate professionals that are covering the 5 boroughs. Of the roughly 30,000 salespeople there are only approximately 13,000 real estate transactions that took place during the 2015 calendar year. That means there are plenty of realtors that are not doing business at all. In order to stand out in this dog-eat-dog marketplace, the savvy realtor would need to be creative to stay ahead of the curve just to survive.

Entering into 2017 there will be more of a need to use online marketing to reach the consumer. Getting a new listing would require showing that you are an expert in your locale and are successful in attaining the highest possible price for your seller. In the alternative, you will also try to cater to potential buyers by showing them that not only that you have the inventory that they are looking for but also that you are a zealous advocate in obtaining the best deal for a potential new homeowner. It is interesting to note that the majority on millenials will be searching on their phones for deals and you can be the conduit for them to obtain the house of their dreams. Being that this is the case, the staff at Falcon Consulting and Marketing has come up with a few tips in order for the real estate professional to use to building a successful base in 2017:

Update and verify your online presence- It is important for your potential clientele to reach you via phone and know where your office is located to meet up with you in the future. Update your profile on Google, Yelp, Zillow and Yellowpages. Yext is also another directory that you can pay for that will assist in making sure your business profile is accurate in multiple directories. By filling out and verifying your listing your will also get a backlink to your website if you have one. If you don't have a personal site, then this leads us to our second tip.

Get your own personal real estate website- You should have your own real estate website regardless of whether you are associated with a franchise real estate brokerage or not. The reason being is that you will be able to customize your website to cater to your sensibilities and optimize it the way you please. It will also give you the opportunity to set up a blog and show that you are an expert in real estate transactions. The more people view your pages and share or backlink them to the masses, the quicker your page rank will increase. For the experienced salesperson, it is a necessity to have a gallery of closed transactions so potential clients can get experience that you have been successful with closing great deals. If you are new to the real estate industry then it would be best to forego it until you have a portfolio to show the public. In lieu of a gallery, a virtual tour of listings that you presently have would be ideal.

Get reviews online- If you are not aware of this yet but your reputation online is very important. Hence, once you get your directories up and running you should go ahead and ask for reviews from your past clients. It is always a good idea to use family and friends you’ve worked with to leave a review for you. Send them the link so they can fill it out quickly as you don't want a request to linger. Making it easy for a review to be entered is something that should be accomplished. Always follow up with a "thank you" note once you are aware of the review online as well.

These tips if implemented in the winter months should see results when the busy Spring and Summer season begins. If you need assistance with building your website along with SEO as well as assistance with increasing your online marketing then Falcon Consulting & Marketing can assist you. Falcon Consulting & Marketing is a New York City based digital marketing agency assisting businesses one client at a time.

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Shawn Chand

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