Advertising & Marketing

Fake News Sites Won't be Able to Use Adsense Anymore

Google has decided to prohibit fake news sites from using Adsense.
Fake news
( | Press Release | 2016-11-27 18:07:44 )
A huge complaint by the main political parties during this election season has been fake news. Google, specifically has made headlines about fake news ranking high on Google News and has decided to take action. Originally reported by the Wall Street Journal, Google has decided to keep fake news sites from using Google Adsense.

You can look at the entire documentation here on the Google website but here are the important factors outlined on what is impermissible going forward:

"Google ads may not be placed on pages that misrepresent, misstate, or conceal information about you, your content or the primary purpose of your web property."

Google gave some pretty clear examples of what they will deem Misrepresentative content and they are as follows:

Not acceptable
Enticing users to engage with content under false or unclear pretenses (e.g. deceptively presenting fake news articles as real)
"Phishing" for users’ information
Promotion of content, products, or services using false, dishonest, or deceptive claims (e.g. “Get Rich Quick” schemes)
Impersonating Google products
Falsely implying having an affiliation with, or endorsement by, another individual, organization, product, or service
It appears that Facebook will be implementing new rules about fake news sites soon according to statements made by Mark Zuckerberg. When they decide to release their guidelines we will report on it.

It is unclear who will determine what is fake news and how they will come to the overall determination. There has been First Amendment arguments being made by parties as by prohibiting the sites violate free speech and it could have changed the outcome of the Presidential election. Also according to some of the wikileaks dissemination, it has been alleged that it maybe possible that executives at the social media companies and Google have colluded with the Democratic party by censoring information produced by pro-Republican affiliated entities.

Another argument for not restricting so called "fake news" is that the audience should decide what is important to read and the public can rationally make their own determination on what is fake or not. We will await and see how Google implements their new policy towards fake news sites.

Press Information

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Shawn Chand

Contact Shawn Chand







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