( PR4US.com | Press Release | 2020-12-01 13:57:19 )
London/Jena, 01.December 2020 – The Jena digital agency dotSource and Coveo, the leading relevance platform for search, recommendations and personalization, announced they will team up to provide customers with highly personalized user experiences. With this strategic partnership, dotSource is further expanding its agnostic technology and partner approach to be able to offer its clients the best possible solution for their needs
For many employees, a regular working day consists of numerous consecutive meetings, stand-ups, status calls, webinars, etc. Between sales appointments, exchanges with marketing colleagues, phone calls with clients or partners, there is hardly any time to take a breather. However, there is even less time for in-depth and well-founded information, product or supplier research, which every employee will face at some point in time. Those who want to obtain comprehensive information nevertheless, for example because new machines are required, but an up-to-date market overview is missing, need either a lot of time to get relevant results or a smart search that understands what they want to know and delivers results accordingly.
Improved User Experience Through a Quick and Comprehensive Search
This is where Coveo’s relevance platform comes in. The Quebec-based software-as-a-service company offers data residency in Europe and Australia in addition to North America. Coveo’s AI-powered search technology let's Ecommerce companies deliver relevant and highly-personalized experiences that drive conversions. Heidelberger Druckmaschinen AG was the first dotSource client to use this technology.
The Jena digital agency and Coveo integrated the search and machine learning with the Salesforce B2B Commerce platform. The Coveo search engine significantly improves the quality of search results and also allows for the implementation of features required by the client, for example, a thesaurus, fuzzy search, search replacement terms, etc. Coveo is integrated into the standard Salesforce components (e.g. displaying search results in Salesforce) and offers Heidelberger Druckmaschinen the possibility of implementing additional modules.
These include extensions in the form of customer-specific catalogues or machine learning based on customer interactions in the shop (shopping carts, orders, search patterns, etc.). Coveo’s machine learning is trained with each search query. As a result, the company gains an improved, holistic view of customer behaviour in the final stage of development and can use these insights for personalised marketing and sales measures.
»dotSource is one of the pioneering Ecommerce system integrators in DACH. Their skills and delivery capacity is impressive, and we believe that this partnership will help with our DACH and Global extract value from their B2B and B2C commerce search, recommendation, and personalization solutions,« says Brian McGlynn, VP Ecommerce, Coveo. "Heidelberger Druckmaschinen is just the beginning of many great joint initiatives."
Combining the Right Technologies and Creating Synergies
The Coveo platform offers a rich set of productized integrations, and thus unifies technologies into a well-rounded ecosystem.
Literally connect to hundreds of systems and Coveo’s unified index will let you search across all of them. Machine learning is layered on so only the most relevant results are returned. In the case of Heidelberger Druckmaschinen, for example, a connection was established to the existing PIM system from Stibo Systems, which serves as the company’s source of product master data. This always enables the company to work with up-to-date product data without having to maintain it outside the system.
»Coveo is an excellent solution that allows us to add another outstanding software to our technology portfolio. Above all, it was the optimism of our client Heidelberger Druckmaschinen that convinced us to enter into a partnership with the Canadian company and expand it further in the future. We look forward to more joint projects, « Christian Grötsch, founder and managing director at dotSource, remarks.