Computer & Technology

SplitMetrics to Hold App Growth Talk on iOS 14 & the Post-IDFA World

Prominent developer of tools for mobile publishers is holding an App Growth Panel on the IDFA deprecation with the leading app industry experts.
( | Press Release | 2020-11-18 17:00:13 )
SplitMetrics, a company behind top-tier solutions for mobile publishers, and an official Apple Search Ads Partner, starts a series of discussions with mobile growth experts. App Growth Discussion #1, which is to be held on November 26, is devoted to one of the most burning issues in late 2020 & early 2021 – IDFA deprecation that has recently been delayed by Apple.

SplitMetrics is the developer of SearchAdsHQ, a platform for Apple Search Ads management & automation, and SplitMetrics, eponymous tools for conversion optimization on the app stores through mobile A/B testing.

The company is also known for its educational projects in mobile marketing & advertising, and app growth: AppGrowthLab and App Growth Talks are among them. Being an Apple Search Ads Partner, SplitMetrics also released the most comprehensive Apple Search Ads course and professional exam for Search Ads.

Now, SplitMetrics launches a series of App Growth Panels, starting with the first one on November 26, covering the topic: “New era in mobile marketing with iOS 14: post-IDFA changes, strategies and trends”.

Leading app marketing experts – Thomas Petit, Independent Mobile Growth Consultant, Andrea Raggi, Performance Marketing Lead at Phiture, Johannes von Cramon, App Marketer and Co-founder of Growfirst and Ryan Goeden, VP of Sales at Kochava, will discuss how this change will affect mobile publishers, ad networks (such as Facebook) and mobile attribution partners (such as Adjust, AppsFlyer or Kochava). Lina Danilchik from SplitMetrics, who also hosts App Growth Talks, will host this event.

“We build solutions and implement educational projects for mobile publishers to help them focus on what matters most: conversion optimization, meeting strategic objectives and, of course, increasing revenue. Now, as IDFA deprecation has hit the news, we decided to bring together leading app industry experts, so that they could share their expertise and help publishers, ad networks and MMPs get a greater understanding of what to expect and better adjust to a new reality.

During our first great talk on iOS14 and the post-IDFA world, we’ll discuss how user acquisition, ASO and performance will change; whether SKAdNetwork is a perfect substitute for IDFA and what limitations it has; what’s the new role of MMPs, whether such big players as Google will follow Apple in taking such measures – and other big buzz topics, ” said Lina Danilchik, Marketing Manager & App Growth Evangelist at SplitMetrics & SearchAdsHQ

About SplitMetrics

SplitMetrics provides top-tier software products and services to help mobile publishers improve conversion on the app stores, reduce customer acquisition cost, grow mobile apps & games and increase ROI.

World-famous companies and brands like Google, Wargaming, MSQRD, Rovio and more take advantage of the Company’s tools for Apple Search Ads management (SearchAdsHQ) and App Store conversion optimization through A/B testing (SplitMetrics).

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Lina Danilchik

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