Reed MIDEM to launch LeisurUp in November 2020

Following the success of MAPIC Leisure Day 2019, Reed MIDEM has announced the launch of LeisurUp, a dedicated event welcoming the entire leisure industry in order to build vibrant live experiences for spaces and places.
Reed MIDEM to launch LeisurUp in November 2020 , Copyright: Mandoga Media
( | Press Release | 2020-09-04 22:24:04 )
LeisurUp is the new international two-day event for leisure professionals. It will take place on 17-18 November 2020 in a new exhibition area next to the Palais des Festivals in Cannes. The first LeisurUp will be collocated with MAPIC 2020 (18-20 November) and will include a dedicated exhibition area, conference programme and networking events. 2,500 participants are expected to attend this first edition.

“As the digital revolution has caused consumer behaviours to transform, customers are now craving experiences, conviviality, socialisation, education and new discoveries. Supporting prosperous leisure time will be a challenge for the entire property industry, as cities and districts have to become better places to live, work and play. At LeisurUp we are committed to implementing synergies between all players involved in this transformation”, explains Francesco Pupillo, Director of LeisurUp.

LeisurUp will welcome a wide range of participants in order to build unique, vibrant and lively experiences for places and spaces.

They include:

Active Entertainment (fitness, bowling, climbing, trampoline, skydiving, golf etc.)

Small amusement parks & Family entertainment centres (edutainment, themed experiences, play centres), large amusement parks (waterparks, large theme parks)

Immersive experiences (VR centres, escape rooms, flight simulators)

Arts & Culture (museums, science centres, touring exhibitions)

Live events & space activation, Cinemas

Wellness (spas, saunas, hammam, massage)

Other leisure (e-sports, karaoke)

Leisure destinations (Retail places, hotels, cities, transit zones)
Local & Public authorities

Real Estate owners / developers

Hotels & Resorts

Airports, stations

Consulting firms and brokers

Leisure suppliers & service providers
Designers, Leisure consultants, Architects

Equipment: Active entertainment equipment, Playground, inflatables, Arcade Games/ Simulations, Spa & Wellness Equipment, VR solutions, AV equipment, Operation & Ticketing system / software, Water-Related Equipment, Large attraction

Landscaping solutions (gardens, fountains, lighting)

Press Information

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